Vital Proteins Holiday Campaign
For the 2022 holiday season, we created over 200 holiday assets to entice shoppers to give the gift of wellness. The campaign deliverables included assets for retail, digital, email, and social, hitting at key moments throughout the holiday season including cyber week and 12 days of deals. The visuals and promo messaging successfully drove traffic to our website, with 264% more clicks than the 2022 average.
Co Art Director: Ryanna Christianson
Copywriter: Rob Nelson
Photography: Amy Wilson
Video Editor: Emily Lucas